Creativity is thinking up new things. Innovation is doing new things.

– Theodore Lewitt

The accelerated adoption of new technologies in recent years has enabled the emergence of groundbreaking concepts and approaches in financial services, such as digital banking, neo banking, open banking, open wealth, or DeFi.

In this evolving context, different types of new technologies can now be used for the development of innovative solutions with a wide range of applications in wealth management, for example:

  • Artificial intelligence:
Multi-criteria client segmentation.
Portfolio management, asset allocation, investment risk optimisation.
Generation of tailored investment recommendations, including ESG-based ideas.
  • Machine learning:
Predictive analytics for client acquisition, needs and retention.
Predictive sales lead scoring.
Sales performance analytics.
Shinning computer processor with brain icon, suggesting the business power of AI / machine learning
Three beams of coloured light subdivide into many lines, suggesting big data and data analytics
  • Big data:
Dynamic pricing optimisation.
Data-driven product development and distribution decisions.
ESG data collection and analysis for investment decision-making process.
  • Robotics:
RPA-enabled robo-advisor.
Robotic financial analysis in asset management.
Robotic client reporting and analytics.
  • Blockchain:
Digital asset management.
Access to new asset classes through asset tokenisation.
Decentralised finance (DeFi) and crypto trading.
  • Metaverse / web3:
Virtual wealth management services and platform.
Gamification of financial education for engaging client training.
Virtual meetings, events and 3D conferences for clients.
  • Wealth apps:
Real-time portfolio tracking and performance monitoring.
Consolidation tools for multiple accounts from different sources.
Virtual assistants for efficient wealth management support.
Black chain with bits on a background showing movement, suggesting blockchain, crypto and web3

INNOVATION

Integration into business model

Such new solutions and approaches, often developed by fintechs using a combination of emerging technologies, allow existing business models to be rethought and effectively improved.

However, business model innovation requires a holistic view and sometimes different changes in parallel to evolve the model in a strategically coherent and successful way to maximise value creation.
Acvantage works with a strategic, business-oriented and very practical approach to help its clients realise the full potential of such a complex process.
Mobile phone with financial data and a financial hologram, illustrating new finance business models

Recently, the market has provided several examples of how established industry players are innovating by integrating new technology solutions to enhance their competitiveness.

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